Burger King
All hail Ch'King! We could have just named it a chicken sandwich, but the charge was to create a name as iconic and timeless as the Whopper®. Through our proprietary naming process we delivered the bold and playful Ch'King name and the complete visual language to bring it to life for the launch. Have it your way, and choose between the Ch’King, the Spicy Ch’King, and Deluxe.
Photo by Cole Saladino for Thrillist: https://www.thrillist.com/news/nation/burger-king-free-whopper-deal-new-fried-chicken-sandwich
Source: Burger King
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