Goldfish
For over 50 years, Goldfish has been the “snack that smiles back” – one of the most iconic and loved snacks among kids and parents alike. Our initial work addressed challenges of consistency within the portfolio by leveraging core distinctive assets.
As the brand team continues to innovate and expand on their core offerings, we have been able to expound on the brand’s playful language whilst ensuring consumers remain engaged and excited for the next Goldfish snack to add to their repertoire.
We started with evolving the design of the core product line to reinforce wholesome values and bring forward key attributes that were already present but not highlighted, while simplifying and streamlining the design system across the whole portfolio.
The resulting product range not only offers healthy alternatives that are more relevant to today’s parents, but also a design system that makes it easier to find and pick whatever is your Goldfish fancy.
Consumer Research · Brand Equity Evaluation® · Brand Extension · Visual Language · Packaging · Innovation Design · Limited Edition Design · Photography · Illustration · Production