Harmless Harvest

Harmless Harvest has built a loyal following, thanks to their ridiculously delicious coconut water and ethical coconut sourcing practices. While the brand was well-loved, it was in need of an evolution to improve recognition as the portfolio began to expand beyond its core product.

3 bottles of Harmless Harvest. Packaging design and brand identity example by Sterling Brands

© 2021 Harmless Harvest

Harmless Harvest being poured into a glass with ice

© 2021 Harmless Harvest

Full Harmless Harvest product offering. Brand identity and packaging design completed by Sterling Brands

© 2021 Harmless Harvest

Hand with white nail polish holding a glass with Harmless Harvest.

© 2021 Harmless Harvest

 We honored existing equities while evolving the visual identity to improve brand recognition and create a system that can flex to compete in new categories. With new offerings in plant-based dairy and functional beverages, we expanded the brand’s visual language to increase appetite appeal and flavor differentiation.

© 2021 Harmless Harvest

© 2021 Harmless Harvest

© 2021 Harmless Harvest

© 2021 Harmless Harvest

Pink boxing gloves and a bottle of Harmless Harvest Protein Smoothie.

© 2020 Harmless Harvest

Examples of all Harmless Harvest coconut yogurt options. Example from Sterling Brands highlighting the packaging design and brand identity work.

© 2020 Harmless Harvest

 

Ultimately, we preserved the quirkiness and simplicity that the brand was known for, while celebrating the goodness and delicious taste of the products themselves. 

 
Bottle of strawberry Harmless Harvest and bottle of Mango Harmless Harvest doing a cheers.

© 2021 Harmless Harvest

 Consumer Research · Portfolio Architecture · Brand Identity · Visual Language ·

Naming · Packaging Design · Production · Illustration · Adaptation Mechanicals

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