SpoonfulOne
Created by a pediatrician and mother of five, SpoonfulOne is on a mission to help families set their children up for a lifetime of happy eating with a food mix-in that can help prevent the development of allergies later in life.
We partnered with the SpoonfulOne team to create the full brand ecosystem—articulating the brand positioning and story, naming the brand, establishing the visual identity and direct-to-consumer packaging system. Finally, we developed full visual and verbal systems to guide everything they say and do.
Consumer Research · Brand Positioning · Naming · Messaging · Strategy · New Brand Creation · Brand Identity · Visual Language
Packaging Design · Production · Photography · Illustration · Retouching · Adaptation · Mechanicals