Sweet Habit
Foundry Foods set out to shake up the better-for-you ice cream category with a deliciously indulgent, quart-sized option at a price similar to pint-sized competitors.
We helped them build Sweet Habit from the ground up - iterating quickly and exploring brand personality, visual identity, packaging, web, and social advertising in tandem.
The result - an iconic brand that makes health-conscious dessert fun again.
Competitive Analysis · Consumer Analysis · Brand Positioning · Brand Creation · Brand Identity
Packaging Design · Web Design · Messaging · Social Campaign