Albertsons Own Brands

Sterling has partnered with the Albertsons Own Brands team for over 15 years to support the retailer's portfolio of over a dozen powerhouse brands.

Along the way, we've created new brands and repositioned and evolved others to stay relevant. We've built visual identity systems, developed campaigns, imagined new retail environments, and designed thousands of packages.

All in service of helping the retailer serve, delight, and anticipate the needs of shoppers across the country.

Research · Brand Positioning · Portfolio Architecture · Naming · Brand Identity · Visual Language · Packaging · Digital & Social · Brand Training · New Brand Creation · Ideation & Prototyping · Photography · Illustration · Retouching · Adaptation · Mechanicals · Color Proofing · 3D Renders

Albertsons Own Brands

Sterling has partnered with the Albertsons Own Brands team for over 15 years to support the retailer's portfolio of over a dozen powerhouse brands.

Along the way, we've created new brands and repositioned and evolved others to stay relevant. We've built visual identity systems, developed campaigns, imagined new retail environments, and designed thousands of packages.

All in service of helping the retailer serve, delight, and anticipate the needs of shoppers across the country.

Late July

Twizzlers