Twizzlers
The sweets category was rapidly growing and evolving while the brand was stagnant. It was time to reinvigorate the iconic candy with a fresh, new look and bold personality.
In partnership with Hershey’s Strategic Design group, we created a truly ownable design strategy that encouraged consumers to twist back and relax by elevating and activating the iconic product form.
Brand Equity Evaluation® · Messaging Strategy · Brand Identity · Visual Language · Packaging · Environmental · Digital & Social · Production · Photography · Illustration · Retouching
Adaptation · Mechanicals