Fintech Confusion

Fintech is entering the 4.0 phase of its lifecycle. If the 1990’s were about its founding, the 2010s were about pumping the sector with serious cash, then came Covid and 2020 was about relief, 2024 will be about expansion, multi-service offerings and scale. Every company will be asking themselves – how do we retain our base and expand to include new customers who may have very different needs, technology appetites, socio-economic status and monetary means?

There is a lot of discovery to be done for any company looking to transition into new spaces and transform from a singular offering to a multi-disciplinary platform. The most important step is to understand your current customer and the new customers you are targeting and either find the common thread that can be used persuasively to attract both, or create rich profiles of your customers that will allow you to build laser-focused strategies to simultaneously build business with multiple audiences. At Sterling, our Muse methodology provides a design target rich with personal detail that will inform a business-expanding strategic framework to cut through the fintech confusion and navigate your business into unchartered territory.