The emphasis on mindfulness and intentionality within the slow living movement has significantly influenced Gen Z's buying decisions.

We asked each of our Spring 2024 interns about their experience joining the Sterling team!

Wishing Jean Campbell a wonderful retirement and congratulations on an amazing career!

Don’t get lazy and just default to virtual because it is easier.  Find times to go live and it will keep the relationship and the work alive!

By understanding their brand's essence and staying attuned to consumer needs, companies can build lasting connections that span generations.

We’re saying “bye bye” to baby brands and products that feel misaligned with our values or aesthetic and going all in on brands that are built for us, not just our babies.

It’s easier to keep a customer than win a new one.

A Muse inspires organizations to make informed choices that build emotional and behavioral loyalty with powerful human storytelling.

While dynamically inserted ad content is effective and growing in popularity, total projected revenue for podcast advertising is expected to top $4B in 2024, this took customized content to a whole new level.

In a world where shoppers don’t have time any longer to inspect actual products, brands matter even more.

Expo West is an inspiring homage to the power of brand and the potential in good branding.

President Biden talked about how some companies are trying to pull a fast one and hoping you won’t notice. The American consumers are tired of being taken advantage of.

Every company will be asking themselves – how do we retain our base and expand to include new customers who may have very different needs, technology appetites, socio-economic status and monetary means?

If you are part of the University of Michigan community, a simple “Go blue!” is enough to signal one’s membership in this exclusive club.

Super Bowl advertisement teasers are being released and it is obvious that packaging is proudly prominent.

5 takeaways from the conference that debunk common misconceptions we hear from brands.

A grim and uncertain economic outlook is forcing companies to reconsider their plans for the coming year.

Three packaging superpowers that go beyond the obvious.

In the current world of soundbites, social media saturation and product wars fought on TikTok, the most important thing a pack needs to do to make the sale is STOP a consumer…

Sterling investigated annual reports across the CPG industry to identify 4 critical trends in how leaders are addressing sustainable packaging.