Bolthouse Farms

As a heritage brand with a lot of heart and a legacy in carrots, Bolthouse Farms needed a packaging refresh to celebrate their true personality and wide range of modern product offerings, while still honoring their farming roots. In collaboration with the Bolthouse team, we established a clear and scalable portfolio architecture, implemented a delicious, ingredient-forward design system across their beverage and dressings lines, and reinvigorated the brand voice with passion shining through all messaging.