Limelight
In fewer than 8 weeks, through our rapid prototyping process, we developed the strategy, brand identity, visual language and messaging for Limelight, the first-ever career building platform for skills-based professionals.
In partnership with venture studio 25madison, our charge was to shift an outdated narrative around traditional 4-year+ higher education options, elevate skills-based professions, and create a more inclusive job market.
The brand identity system is rooted in an unapologetic and bold opposition to the norm. This inspiration allowed us to create a brave, unexpected design and messaging system that could introduce new symbols of a more inclusive category and fundamentally change the way people think about the world of work. It was made to represent the brand’s personality – driven, courageous, and no BS.
Within 10 weeks from launch, Limelight secured a range of significant contracts with major employers across the United States. With 25madison, we built a living brand that is designed to evolve over time in order to stay relevant and deeply engage employers and candidates.
Brand Positioning · Messaging Strategy · Logo & Identity · Visual Language · Brand Guidlines