Vital Pursuit
Vital Pursuit is a completely new Nestlé brand created to address the nutritional needs of the GLP-1 Consumer. The identity and packaging design system was crafted to dramatically shake up the visual language of the category and promise the consumer the deliciousness they crave, with the power of the essential nutrients they need, on their journey to healthier living.
Research · Brand Positioning · Portfolio Architecture · Naming · Brand Identity · Visual Language · Packaging · Digital & Social · Brand Training · New Brand Creation · Ideation & Prototyping · Photography · Illustration · Retouching · Adaptation · Mechanicals · Color Proofing · 3D Renders