Brand Equity Evaluation System
BEES® is a design and research process that identifies a brand’s visual equities and provides a vision for evolving these to help drive future brand growth.
30 years of BEES® clients
Process Step 1
DIAGNOSE TODAY
○ Identify and rank current visual equities
○ Measure performance of design in the real world
Process Step 2
IMAGINE TOMORROW
○ Stretch visual equities to explore future opportunities
○ Identify permission zones for future design
Process Step 3
EXECUTE
○ Continuously evaluate future design and visual equity
Goldfish
Krispy Kreme
Get in Touch
To learn more about BEES®, fill out the form
or reach out at hello@sterlingbrands.com