CWEA
CWEA (California Water Environmental Association) is a non-profit membership organization that serves wastewater professionals. They were in need of a refresh to convey their deep industry expertise, promote their thought leadership, and unite their organization.
Through extensive research and brand positioning, we distilled the essence of CWEA to clarify the organization’s vast offerings and created a messaging strategy to streamline and codify the storytelling for their many audiences.
The new brand identity and visual language is inspired by the transformation of water through the wastewater process, the California sun, the warmth and heart of CWEA members, and the aspirational and bold quality of the critical service the industry provides.
CWEA: Before & After
Brand Positioning · Messaging Strategy · Logo & Identity · Visual Language · Digital & Social · Brand Training