Sweet Habit

Foundry Foods set out to shake up the better-for-you ice cream category with a deliciously indulgent, quart-sized option at a price similar to pint-sized competitors.

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 We helped them build Sweet Habit from the ground up - iterating quickly and exploring brand personality, visual identity, packaging, web, and social advertising in tandem. 

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The result - an iconic brand that makes health-conscious dessert fun again.

 
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  Competitive Analysis · Consumer Analysis · Brand Positioning · Brand Creation · Brand Identity

Packaging Design · Web Design · Messaging · Social Campaign

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