FC Cincinnati
Professional Soccer arrived in Cincinnati in 2015 with the establishment of FC Cincinnati. The club immediately made a splash for the entire region and received a bid to join the MLS in 2019. With this rapid rise, FC Cincinnati needed to be reintroduced as a world-class brand.
Through an intensive process with co-creation at its core, we developed a new brand strategy and identity that sets the stage for continued growth while celebrating the club, the city, and the community’s heritage.
“We’re thrilled to introduce our MLS brand. FCC has forged a strong connection with our city over the past three years. As we move into the future as an MLS club, our new look maintains that strong connection and reflects our passion and ambition for world-class soccer in Cincinnati.”
— Carl H. Lindner III, Managing Owner and CEO, FC Cincinnati
Brand Identity · Visual Language · Messaging Strategy · Photography · Digital & Social