SpoonfulOne

Created by a pediatrician and mother of five, SpoonfulOne is on a mission to help families set their children up for a lifetime of happy eating with a food mix-in that can help prevent the development of allergies later in life. 

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We partnered with the SpoonfulOne team to create the full brand ecosystem—articulating the brand positioning and story, naming the brand, establishing the visual identity and direct-to-consumer packaging system. Finally, we developed full visual and verbal systems to guide everything they say and do. 

 
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  Consumer Research · Brand Positioning · Naming · Messaging · Strategy · New Brand Creation · Brand Identity · Visual Language

Packaging Design · Production · Photography · Illustration · Retouching · Adaptation · Mechanicals

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