PlantFusion
In today’s on-the-go world, finding balanced, convenient nutrition that includes greens and proteins is difficult to find. While our schedules are overloaded, our bodies need essential nutrients to keep us going. Protein powders are often the solution for quick and easy nutrition, but many are packed with chemicals and fillers.
PlantFusion is 100% plant-based and made from identifiable real food ingredients. In a saturated market that closely mimics a clinical pharmaceutical look and feel, the brand was looking to stand out and speak to its positioning – Complete Nourishment from Real Plants.
We redesigned the brand bringing this proposition to life. The new design has received praise within the category and continues to stand out at shelf.
Consumer Research · Brand Positioning · Portfolio Architecture · Messaging Strategy · Brand Identity · Visual Language · Packaging Design · Production · Photography
Illustration · Retouching · Adaptation · Mechanicals