Voortman Bakery

Founded by Dutch immigrant brothers, and family-owned ever since, Voortman was a brand with a story to tell. We helped them make it relevant, repositioning the brand to leverage their real baking credibility while effectively competing with the big guys in the cookie aisle.

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 We embraced some of the brand’s timeless equities, like the Dutch girl who so many consumers remembered fondly, and instilled a fresh and welcoming attitude that championed the deliciousness and quality of the cookies. 

 
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 From the core design palette, to packaging, to the brand’s first social media campaign, we helped the newly renamed Voortman Bakery make a real statement.

 

 Consumer Research · Consumer Portrait · Brand Identity · Visual Language · Equity Evaluation · Brand Positioning · Photography · Retouching

Packaging Design · Visual Identity Guidelines · Strategy · Digital & Social Production · Messaging · Adaptation · Mechanicals

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