The Sustainability Muse
CHAPTER 3
Rey’s Brands
Rey prioritizes sustainable brands for products and services used everyday, like personal care, food & beverage, household items, and energy.
When it comes to being sustainable, the first things to go are single-use plastics and non-renewable energy sources. Brands, like Everist and Blueland, that help Rey make the switch to plastic-free or sustainably-sourced alternatives without the sacrifice of convenience, are always an obvious choice.
Rey also appreciates brands, like Imperfect Foods and Bim Bam Boo, that close the gap between action and impact, and help them understand how their choice in products and services directly impact the earth, community, and climate.
While Rey will go the extra mile for sustainable brands, they still appreciate being incentivized, like with service Ohm Connect, which rewards energy consumption reduction.
Rey loves to try new products and services that support their sustainable journey. To stay up to date on the latest, Rey looks to resources, like Think Dirty, EWG, and Good On You.
Rey’s Brands
Companies Rey supports proritize community growth and longevity over business profit.
Brands mentioned by Rey
Food & Beverage
Personal Care
Apparel
Household
Manufacturers
Source: Sterling Sustainability Muse Study 2022
*Sterling does not claim to work with any of the brands mentioned.
Images sourced from helloeverist.com, www.blueland.com, www.imperfectfoods.com, bimbamboopaper.com, www.ohmconnect.com, thinkdirtyapp.com, www.ewg.org, goodonyou.eco
Services
CONSIDER:
Is your brand on Rey’s shopping list? What will it take for your brand to become relevant to Rey?
Muses help build brands
Sterling’s Muse methodology uses robust qualitative research to identify aspirational consumers within a target audience. Aggregating insights from various research methodologies, we use each individual’s values, motivations, behaviors, needs and lifestyles to create a composite consumer portrait.
A Muse inspires organizations to make informed choices that build emotional and behavioral loyalty with powerful human storytelling.
The Sustainability Muse series
